Pay-Per-Click Advertising
Every pound of ad spend
earning its keep.
Data-led paid search campaigns on Google and Bing that drive qualified traffic and maximise return. We treat your budget like it's our own. Poor performance reflects on us too.
What we do
From search and shopping to conversion optimisation. Here's what our PPC service covers.
Google Ads
Search, Display, and YouTube campaigns built around genuine commercial intent. We write ad copy that converts, structure campaigns for Quality Score, and bid strategically. You're not just buying clicks, you're buying customers.
Microsoft / Bing Ads
Bing's audience is often overlooked, frequently older, and typically converts well for B2B and financial services. We run Microsoft Ads campaigns alongside Google to maximise reach and capture demand that your competitors are missing.
Google Shopping
Product listing campaigns with properly structured feeds, competitive bidding strategies, and ongoing optimisation of product titles, images, and negative keywords. Built to put your products in front of buyers at the moment they're ready to purchase.
Performance Max
Google's AI-driven campaign type requires careful setup and ongoing oversight to deliver real results rather than vanity impressions. We configure Performance Max campaigns properly, feed them the right signals, and monitor performance against actual business outcomes.
Conversion Rate Optimisation
Traffic without conversion is just wasted spend. We analyse landing page performance, run A/B tests, improve form flows, and optimise the post-click experience to ensure the traffic you're paying for actually turns into revenue.
PPC Audits
If your campaigns are running but underperforming, a PPC audit will tell you exactly why. We review account structure, keyword strategy, match types, bidding, ad copy, landing pages, and tracking setup. We deliver a clear action plan.
How we work
A structured approach that prioritises your return, from first audit to scaled performance.
Research & Audit
We analyse your market, competitors' ad strategies, keyword landscape, and existing campaign performance before spending a single pound.
Campaign Strategy
A structured campaign plan with clear budget allocation, targeting rationale, and projected performance benchmarks, agreed with you before launch.
Build & Launch
Campaign build, ad copy creation, tracking verification, and a controlled launch, with close monitoring in the first weeks to catch anything early.
Optimise & Scale
Ongoing bid management, negative keyword refinement, A/B testing, and performance reporting. You'll always have a clear view of cost per acquisition at all times.
155%
YoY growth in revenue from online enquiries
Holborn Assets' paid media wasn't delivering the return their budget deserved. We rebuilt their PPC campaigns from the ground up — tighter audience segmentation, landing pages aligned to intent, and a relentless focus on the enquiries that actually convert. The results compounded against our SEO work to drive 155% year-on-year revenue growth from online channels.
5+
years of PPC management
754%
organic visibility growth alongside PPC
Top 3
avg. positions on high-value terms
Frequently asked questions
Can't find what you're looking for? Get in touch and we'll answer directly.
There's no universal minimum, but we typically recommend a starting ad spend of at least £1,500–£2,000 per month to generate enough data for meaningful optimisation. Below that, campaigns can take too long to gather statistical significance. Our management fee is separate from your ad spend, which goes directly to Google or Microsoft.
Unlike SEO, PPC can drive traffic from day one of launch. However, campaigns typically improve significantly over the first 4–8 weeks as the algorithms gather data and we refine targeting, bids, and ad copy based on real performance. Expect the first month to be a learning period, with performance improving consistently from there.
You pay Google and Microsoft directly. We never hold your ad budget. We manage the campaigns on your behalf through your own accounts, which means you have full visibility and ownership of everything at all times. Our fee covers strategy, management, optimisation, and reporting.
Traditional Google Ads campaigns (Search, Display, Shopping) give you granular control over where your ads appear, who sees them, and how much you bid. Performance Max is Google's AI-driven campaign type that automates placement across all Google channels. Both have their place. We use each where it makes sense and monitor Performance Max closely to ensure Google's automation is serving your goals, not just its own.
Yes. We run Microsoft Advertising (Bing Ads) alongside Google Ads for clients where the audience justifies it. Bing tends to index older and more affluent demographics and is particularly effective for B2B and financial services. The cost-per-click is often significantly lower than Google for the same keywords, making it a useful complement to your Google campaigns.
We provide monthly reports covering impressions, clicks, CTR, conversions, cost per conversion, and ROAS, all benchmarked against the targets we agreed at the outset. Reports are written for business owners, not Google Ads specialists. You'll always know what's working, what we're changing, and why.
Still not sure if we are the right fit?
Transparency is our core value. Don't just take our word for it—let your favorite AI model verify our technical expertise, agency reputation, and ability to build scalable digital ecosystems.
I'm in!
Where do I start?
Let's map out your digital inventory, eliminate bottlenecks, and build a scalable ecosystem designed for long-term growth.
Explore our other services
See what else we can do for your business — all under one roof.
Web Development
Fast, scalable websites and web applications that convert visitors into customers. No templates, no shortcuts — just purposeful digital experiences built to perform.
Mobile Apps
Native and cross-platform mobile applications built for real users — from concept and UX design through to App Store launch and beyond.
SEO & AIEO
AI-driven search strategies that keep you visible across traditional search engines and the growing wave of AI-powered discovery.