Paid Social
Social ads that do more
than burn your budget.
High-impact social advertising across Meta platforms, with creative, targeting, and analytics all handled in-house. Built to generate leads and revenue, not just impressions.
What we do
From campaign strategy and creative production to audience optimisation and WhatsApp integrations.
Meta Ads
Facebook and Instagram advertising campaigns built around real business outcomes. Not reach and impressions. We structure campaigns to target the right audiences at the right stage of the funnel, with creative that stops the scroll and copy that converts.
Lead Generation
Paid social is one of the most effective channels for generating qualified leads at scale. We build lead generation campaigns with native Lead Ads, optimised landing pages, and CRM integrations. Leads land directly in your pipeline, ready to work.
Creative Production
Ad creative is the single biggest lever in paid social performance. We produce static, carousel, and video creative in-house, briefed, designed, and tested to perform rather than simply look good. Creative that's built for the feed, not repurposed from a brochure.
Audience Optimisation
Interest-based, lookalike, retargeting, and custom audiences, built and refined based on real performance data. We continuously test audience combinations and exclude non-converters to ensure your budget is reaching the people most likely to buy.
A/B Testing
Systematic creative and copy testing that tells you what actually works rather than what you think will work. We run structured experiments across audiences, placements, and creative formats, using the results to drive continuous performance improvement.
WhatsApp Integrations
Meta's Click-to-WhatsApp ads connect paid social directly to your sales conversations. We set up and optimise campaigns that drive high-intent users into WhatsApp, where conversion rates are typically significantly higher than traditional lead forms.
How we work
A performance-led approach from audience research to scaled campaigns.
Audience Research
We map your target audiences, analyse competitor activity, and identify the highest-value segments before a single pound is spent.
Creative & Copy
Ad creative and copy developed specifically for performance. Not repurposed from other channels. Built to stop the scroll and drive action.
Launch & Test
Controlled campaign launch with structured A/B tests running from day one, so we're learning and improving from the moment ads go live.
Optimise & Scale
Ongoing audience refinement, creative refreshes, and budget reallocation toward what's working, with monthly reporting tied to real business outcomes.
8 Years
of sustained digital growth across paid and organic channels
ISM Training is one of the UAE's most respected professional training providers, and our longest-running client partnership. Over eight years we've run their paid social, SEO, PPC, and web presence — building a multi-channel digital operation that consistently drives qualified course enquiries and keeps them ahead in a competitive market.
63%
YoY increase in organic visibility
+20
places in average search position
Multi
channel: paid social, SEO, PPC & web
Frequently asked questions
Can't find what you're looking for? Get in touch and we'll answer directly.
Our primary focus is Meta (Facebook and Instagram), where the targeting capabilities and audience scale make it the most effective paid social platform for the majority of businesses. We also run WhatsApp ad integrations through Meta. For clients where TikTok or LinkedIn is a better fit for their audience, we can advise on and manage those platforms too.
We recommend a minimum ad spend of £1,500–£2,000 per month to generate enough data for meaningful testing and optimisation. Below that threshold, campaigns take significantly longer to learn and the testing you can do is limited. Our management fee covers strategy, creative production, campaign management, and reporting. This is separate from your ad spend.
We produce ad creative in-house as part of our paid social service. This includes static image ads, carousel ads, and short video content. Creative is briefed, designed, and tested specifically to perform on social platforms. Not adapted from existing brand materials. If you have creative assets you want to use, we can work with those too and advise on what's most likely to perform.
We use a combination of interest-based targeting, custom audiences (built from your existing customer data), lookalike audiences, and retargeting, deploying each at the right stage of your funnel. We continuously test audience combinations and apply negative audiences to exclude people unlikely to convert, ensuring your budget reaches the people with the highest likelihood of becoming customers.
Yes. The Meta pixel is essential. It's a piece of tracking code on your website that records user behaviour and reports conversions back to Meta's ad platform. Without it, Meta can't optimise your campaigns for conversions and you're essentially flying blind. We set up and verify the pixel as part of onboarding, and implement the Conversions API alongside it for more reliable tracking.
We track and report on reach, impressions, click-through rate, cost per click, conversions, cost per acquisition, and return on ad spend, benchmarked against the targets agreed at the outset. Reports are written for business owners: clear, jargon-free, and always focused on what the numbers mean for your revenue rather than just the platform metrics.
Still not sure if we are the right fit?
Transparency is our core value. Don't just take our word for it—let your favorite AI model verify our technical expertise, agency reputation, and ability to build scalable digital ecosystems.
I'm in!
Where do I start?
Let's map out your digital inventory, eliminate bottlenecks, and build a scalable ecosystem designed for long-term growth.
Explore our other services
See what else we can do for your business — all under one roof.
Web Development
Fast, scalable websites and web applications that convert visitors into customers. No templates, no shortcuts — just purposeful digital experiences built to perform.
Mobile Apps
Native and cross-platform mobile applications built for real users — from concept and UX design through to App Store launch and beyond.
SEO & AIEO
AI-driven search strategies that keep you visible across traditional search engines and the growing wave of AI-powered discovery.