Targeted
Target users searching for a business like yours. You can target specific terms or interests to build your audience.
Google and Bing (and most other search engines) both have platforms which allow adverts to bid on keywords in order for them to place an advert in the top section of all search results. Google Ads is by far the largest. You will have seen these adverts on nearly all the searches you make on Google. Just in case, they look like this…
In the above example we have searched for ‘online roulette’ and you can see the first 4 lsitsing at the top are marked as ‘Ad’ by Google. The results that follow are natural listings, you can only appear there if you have a solid SEO strategy.
The important thing to note here is that those companies in the top 4 spots have bid money to be there. Their ads being displayed like this have not cost them any money, yet. The only cost to the business comes when the user clicks on their advert, hence the term ‘Pay Per Click’.
Online gambling is a HUGE business, some of the keywords related to online gambling are the most expensive ones you could bid on with prices in the region of £50 – £150 per click! It is likely that you will spend much less than this though, don’t worry. There are lots of techniques that can ensure you spend a lot less money but still attract new business.
The other important thing here is that the adverts were displayed directly to the user and the right time. Someone searching for ‘online roulette’ got specific adverts at the time they were looking to play. The companies didn’t have to spend a lot of time to get to the top of Google, they just paid to be there.
The Benefits of PPC
Optimise your PPC Campaigns
You may have tried Google Ads before and been disappointed with the results. Or you may have heard others talking about it being expensive or not ‘worth it’. The chances are that the campaign was set up wrong and/or not optimised to perform to its full potential for as little cost as possible,
We can set up Google Ad and/or Bing campaigns for you that are fully optimised by a specialist in Paid Search. This means you can be sure you are getting the most from your money and seeing the best return on your investment. Get in touch today to discuss PPC with us. The small cost for setting your campaign up could be saved very quickly from a well optimised campaign!
If you already have a PPC campaign in place but want to be sure that is is performing well then we can do a full review for you, just contact us and we can provide more information or schedule a meeting with you.
Why Bad PPC Campaigns Fail
There are many reasons why a PPC campaign would fail to reach its full potential but normally it is down to inexperience and lack of knowledge when it comes to the complex capabilities of Google Adwords. An expert in paid search would save you far more money than it would cost spending money on a poorly optimised campaign.
If you don’t know about ad variations, exact, broad and phrase match terms, targeting, audiences or quality scores then you should probably fill out the form below and let us help.